This morning I was reading through the ‘How to spend it supplement’ from the weekend FT and there was an advertising section for the Evian Masters Golf Championship for Women which is held in France. Within the ‘article’ there were some quotes from Evians Brand Director and one gem was;
“Golf is a popular sport and attracts typically a Class A and B social demographic, which is very much in line with that of the Evian brand in most of our premium markets. Also, golf is a healthy outdoor sport very much in synch with nature and, as a mineral water brand, these are values we try to promote – basically, healthy outdoor living”.
Firstly, where can I get a job like this? I think that I can dream up some fairly effective bullshit and it is nice to know that people are willing to pay substantial sums of money to have you write it down.
Secondly, I am very curious to understand how one gets defined as a Class A and B social ‘demographic’.
Lastly, get a fucking grip – you are selling a bottle of water